Why aren’t Americans German?
Aside from the language barrier, international cooperations are full of opportunities to make a blunder. Social, religious and ethnic differences are not always apparent at first, often only coming to the fore in a conflict. If you aim to shine on the international...
How do I get my business out there?
Your immediate answer to the question may have been the classic marketing maxim Do good and talk about it and you’d be right. We’ll get back to this later on in the chapter. But first, when you want to draw attention to your business, you need to ask yourself the...
How can I cope with a crisis?
In Question 5 we gave a detailed description of agile leadership. In crises such as this one, marked by high complexity, agility is quintessential. Even though every organization can draw from valuable experience and expertise, in a crisis, companies or teams must...
