Tag: success
How do I get my business out there?
Your immediate answer to the question may have been the classic marketing maxim Do good and talk about it and you’d be right. We’ll get back to this later on in the chapter. But first, when you want to draw attention to your business, you need to ask yourself the...
Why isn’t Distribution selling?
Many companies fail to separate Distribution and Sales, unaware that each calls for different capabilities, skill sets and character. It’s comparable to claiming two colleagues – one from Product Development, the other in Maintenance – could easily trade positions...