Workbook Dedication
Dedication to the work at hand, with heart and soul, 24 hours a day


Dedication, the first letter in the D.R.E.A.M. Formula®, stands for a leader’s devotion to his position – whole-heartedly, 24 hours a day, 7 days a week. Leaders must forge ahead with commitment and enthusiasm for the task at hand. Only then, will they find equally committed employees, willing to become authentic ambassadors for your company’s name.

In Workbook: Dedication you will learn everything on the subject – the parallel between employee engagement and marriage; the importance of differentiating between leaders and managers, as well as a leader’s obligation to keep an unobstructed vision of the future in mind. In addition, we introduce our D.R.E.A.M. Score® – a tool we developed to measure the leadership quality of your company’s managers.

Complete with practical exercises, Workbook: Dedication is an absolute must for leaders – and those who aspire to be!

Want more? Then intensify your knowledge with our book D.R.E.A.M. of LEADERS®. Leadership is not an Illusion, along with the four other workbooks from the series.

The book is available here on

ISBN-Nr.: 978-3752857870